{
  "hero": {
    "badge": "Custom Research & Advisory",
    "title": "Research scoped to the exact decision you're making.",
    "description": "When a syndicated report doesn't cover your market, geography, competitor set, or business question, our analysts build the intelligence from the ground up — primary-source verified, methodologically defensible, and signed by the specialist who produced it.",
    "ctaButtons": [
      {
        "text": "Request a Brief",
        "primary": true,
        "icon": "ti-file-text"
      },
      {
        "text": "Book a 30-min Scoping Call",
        "primary": false,
        "icon": "ti-calendar"
      }
    ],
    "footerText": "Typical scoping response within 24 hours · NDA on request",
    "deliveryCard": {
      "title": "What a custom engagement delivers",
      "items": [
        {
          "icon": "ti-target-arrow",
          "title": "Built around your question",
          "desc": "Scope, segmentation, and KPIs defined with you, not off a shelf."
        },
        {
          "icon": "ti-microscope",
          "title": "Primary-source verified",
          "desc": "Interviews and proprietary data, triangulated and analyst-reviewed."
        },
        {
          "icon": "ti-lock",
          "title": "Confidential & conflict-free",
          "desc": "Your engagement is exclusive to you and never resold."
        }
      ]
    },
    "stats": [
      { "value": "800+", "label": "Custom studies delivered" },
      { "value": "50+", "label": "Countries covered" },
      { "value": "12 yrs", "label": "Avg. analyst experience" },
      { "value": "90%", "label": "Clients who re-engage" }
    ]
  },
  "trustedBy": {
    "title": "Trusted by strategy, corporate development & product teams at",
    "logos": [
      "Northbridge",
      "AXEON",
      "Veritas&Co",
      "helixbio",
      "MERIDIAN",
      "Calder Group",
      "Quantal"
    ]
  },
  "process": {
    "badge": "How Custom Research Works",
    "title": "A defensible answer, in five disciplined steps",
    "description": "Every engagement is run by a named analyst and follows the same ISO 20252-aligned process — so the result holds up in a boardroom, a data room, or a regulator's file.",
    "steps": [
      {
        "num": "01",
        "icon": "ti-clipboard-text",
        "title": "Scope & brief",
        "desc": "We align on your decision, the questions behind it, and what a successful answer looks like."
      },
      {
        "num": "02",
        "icon": "ti-ruler-measure",
        "title": "Research design",
        "desc": "A specialist builds the methodology, sample frame, segmentation, and source plan."
      },
      {
        "num": "03",
        "icon": "ti-phone-call",
        "title": "Fieldwork",
        "desc": "Primary interviews and surveys combined with proprietary and validated secondary data."
      },
      {
        "num": "04",
        "icon": "ti-checkup-list",
        "title": "Analysis & validation",
        "desc": "Models are built, triangulated, and signed off by the analyst before anything ships."
      },
      {
        "num": "05",
        "icon": "ti-presentation",
        "title": "Delivery & briefing",
        "desc": "Report, data, and a live walkthrough — with the analyst on the line to defend it."
      }
    ],
    "footerText": "Typical engagement: 3–8 weeks, depending on scope and fieldwork depth."
  },
  "studyTypes": {
    "badge": "What We Do",
    "title": "Types of custom studies",
    "description": "From a single sizing question to a full commercial due-diligence program — scoped to the decision in front of you.",
    "types": [
      {
        "icon": "ti-chart-histogram",
        "title": "Market sizing & forecasting",
        "desc": "TAM/SAM/SOM, segment-level models, and multi-year forecasts you can defend."
      },
      {
        "icon": "ti-binoculars",
        "title": "Competitive intelligence",
        "desc": "Benchmarking, share analysis, capability mapping, and win/loss insight."
      },
      {
        "icon": "ti-map-pin-search",
        "title": "Market entry & opportunity",
        "desc": "Attractiveness, barriers, regulatory landscape, and a prioritized entry path."
      },
      {
        "icon": "ti-users-group",
        "title": "Voice of customer",
        "desc": "Demand-side research into needs, behavior, and unmet opportunity."
      },
      {
        "icon": "ti-tag",
        "title": "Pricing & willingness-to-pay",
        "desc": "Van Westendorp, conjoint, and elasticity to anchor your pricing strategy."
      },
      {
        "icon": "ti-briefcase",
        "title": "M&A commercial DD",
        "desc": "Market and competitive due diligence to pressure-test the investment thesis."
      },
      {
        "icon": "ti-bulb",
        "title": "Technology scouting",
        "desc": "Innovation landscape, patent signals, and emerging-player tracking."
      },
      {
        "icon": "ti-route",
        "title": "Go-to-market & channel",
        "desc": "Channel economics, partner mapping, and a route-to-market plan."
      }
    ]
  },
  "domains": {
    "badge": "Domains We Cover",
    "title": "Deep specialist coverage across eight industries",
    "items": [
      {
        "title": "Healthcare & Life Sciences",
        "desc": "Pharma · devices · diagnostics",
        "icon": "ti ti-heartbeat"
      },
      {
        "title": "Food & Beverages",
        "desc": "Ingredients · nutrition · CPG",
        "icon": "ti ti-salad"
      },
      {
        "title": "ICT & Technology",
        "desc": "Software · cloud · AI",
        "icon": "ti ti-cpu"
      },
      {
        "title": "Chemicals & Materials",
        "desc": "Specialty · advanced materials",
        "icon": "ti ti-flask"
      },
      {
        "title": "Energy & Power",
        "desc": "Renewables · storage · grid",
        "icon": "ti ti-bolt"
      },
      {
        "title": "Semiconductors & Electronics",
        "desc": "Components · equipment",
        "icon": "ti ti-device-desktop"
      },
      {
        "title": "Automotive & Transport",
        "desc": "EVs · mobility · logistics",
        "icon": "ti ti-car"
      },
      {
        "title": "Consumer Goods & Retail",
        "desc": "Durables · e-commerce",
        "icon": "ti ti-shopping-bag"
      }
    ]
  },
  "whyMeticulous": {
    "badge": "Why Meticulous",
    "title": "Intelligence built to be defended, not just delivered",
    "description": "The difference between a number and a decision is whether it holds up under scrutiny. Every figure we produce is traceable, signed, and ready for the room you'll present it in.",
    "items": [
      {
        "title": "Named analysts, signed work",
        "desc": "A specialist owns your engagement end-to-end and puts their name to every number.",
        "icon": "ti-signature"
      },
      {
        "title": "Primary-source verified",
        "desc": "Conclusions are grounded in interviews and proprietary data, not desk research alone.",
        "icon": "ti-microscope"
      },
      {
        "title": "ISO 20252-aligned method",
        "desc": "A documented, repeatable methodology behind every estimate and forecast.",
        "icon": "ti-certificate"
      },
      {
        "title": "Confidential & conflict-free",
        "desc": "Your work is exclusive, never resold, and never shared with a competitor.",
        "icon": "ti-lock"
      },
      {
        "title": "Flexible engagement",
        "desc": "Fixed-scope projects, retainers, or a single expert call — sized to your need.",
        "icon": "ti-adjustments"
      },
      {
        "title": "Global reach",
        "desc": "Fieldwork teams across the US, EU, and APAC for true multi-market coverage.",
        "icon": "ti-world"
      }
    ]
  },
  "deliverables": {
    "badge": "What You Receive",
    "title": "Deliverables & formats",
    "description": "Every engagement ships in the formats your team actually works in — with the analyst available to walk you through them.",
    "items": [
      {
        "title": "Full PDF report",
        "desc": "Narrative, charts, and signed findings.",
        "icon": "ti-file-type-pdf"
      },
      {
        "title": "Excel data model",
        "desc": "Editable model with every assumption exposed.",
        "icon": "ti-table"
      },
      {
        "title": "DataOne dashboard",
        "desc": "Interactive, filterable live data access.",
        "icon": "ti-chart-dots-3"
      },
      {
        "title": "Executive deck",
        "desc": "Board-ready summary of findings.",
        "icon": "ti-presentation-analytics"
      },
      {
        "title": "Analyst briefing",
        "desc": "Live walkthrough & Q&A with the author.",
        "icon": "ti-headset"
      }
    ]
  },
  "cases": {
    "badge": "Proof Points",
    "title": "Selected engagements",
    "items": [
      {
        "type": "Market Entry · Food & Beverages",
        "title": "Sizing a $2B category before a launch decision",
        "description": "A global CPG manufacturer needed defensible demand and competitive data across five markets to greenlight a plant-based line. We delivered a segment-level model and entry roadmap in six weeks.",
        "stats": [
          { "value": "5", "label": "markets sized" },
          { "value": "6 wks", "label": "to decision" },
          { "value": "38", "label": "interviews" }
        ]
      },
      {
        "type": "Commercial DD · Healthcare",
        "title": "Pressure-testing a diagnostics acquisition",
        "description": "A private equity sponsor required independent validation of a target’s market and competitive position inside a tight diligence window. Our findings reshaped the bid model.",
        "stats": [
          { "value": "3 wks", "label": "turnaround" },
          { "value": "12", "label": "expert calls" },
          { "value": "100%", "label": "IC-ready" }
        ]
      },
      {
        "type": "Pricing · ICT",
        "title": "Anchoring price for a new SaaS tier",
        "description": "A software vendor lacked confidence in pricing a new enterprise tier. A conjoint study across 400 buyers identified the optimal price band and the features that justified it.",
        "stats": [
          { "value": "400", "label": "buyers surveyed" },
          { "value": "+18%", "label": "price uplift" },
          { "value": "2", "label": "tiers tested" }
        ]
      }
    ]
  },
  "testimonials": {
    "badge": "In Their Words",
    "title": "What clients say",
    "items": [
      {
        "quote": "“The model held up line-by-line in our investment committee. That’s rare — and exactly why we keep coming back for the hard questions.”",
        "author": "Director, Corporate Development",
        "company": "Global Industrials Group"
      },
      {
        "quote": "“They scoped exactly the question we needed answered, not a generic market report. The analyst briefing alone was worth the engagement.”",
        "author": "VP Strategy",
        "company": "Enterprise Software"
      },
      {
        "quote": "“Fast, confidential, and genuinely independent. We’ve used them across three diligence processes and the quality is consistent.”",
        "author": "Principal",
        "company": "Mid-Market Private Equity"
      }
    ]
  },
  "briefingForm": {
    "asideBadge": "Request a Brief",
    "asideTitle": "Tell us the decision. We’ll scope the research.",
    "asideDescription": "Share as much or as little as you have. A specialist analyst — not a sales rep — will reply within one business day with suggested scope, approach, and an indicative timeline.",
    "asidePoints": [
      { "text": "Response within 1 business day", "icon": "ti-clock-hour-4" },
      { "text": "Confidential · NDA on request", "icon": "ti-lock" },
      { "text": "You speak directly with an analyst", "icon": "ti-user-check" },
      { "text": "No obligation · scoping is free", "icon": "ti-coin" }
    ],
    "formFields": {
      "fullName": {
        "label": "Full name",
        "required": true,
        "placeholder": "Jane Doe"
      },
      "workEmail": {
        "label": "Work email",
        "required": true,
        "placeholder": "jane@company.com"
      },
      "company": {
        "label": "Company",
        "required": true,
        "placeholder": "Company name"
      },
      "jobTitle": { "label": "Job title", "placeholder": "e.g. VP Strategy" },
      "industry": {
        "label": "Industry",
        "options": [
          "Select industry",
          "Healthcare & Life Sciences",
          "Food & Beverages",
          "ICT & Technology",
          "Chemicals & Materials",
          "Energy & Power",
          "Semiconductors & Electronics",
          "Automotive & Transport",
          "Consumer Goods & Retail",
          "Other"
        ]
      },
      "typeOfResearch": {
        "label": "Type of research",
        "options": [
          "Select type",
          "Market sizing & forecasting",
          "Competitive intelligence",
          "Market entry & opportunity",
          "Voice of customer",
          "Pricing & willingness-to-pay",
          "M&A commercial DD",
          "Technology scouting",
          "Go-to-market & channel",
          "Not sure yet"
        ]
      },
      "timeline": {
        "label": "Timeline",
        "options": [
          "Select timeline",
          "Urgent (< 3 weeks)",
          "1–2 months",
          "2–3 months",
          "Exploratory / flexible"
        ]
      },
      "indicativeBudget": {
        "label": "Indicative budget",
        "options": [
          "Select range",
          "Under $15k",
          "$15k–$40k",
          "$40k–$100k",
          "$100k+",
          "Not sure yet"
        ]
      },
      "objective": {
        "label": "Research objective",
        "required": true,
        "placeholder": "What decision are you making, and what do you need to know to make it?"
      },
      "consent": "I agree to be contacted about my request and have read the privacy policy. We never share your details.",
      "submitText": "Request Your Brief"
    }
  },
  "faq": {
    "badge": "Questions",
    "title": "Frequently asked",
    "items": [
      {
        "q": "How is custom research different from a syndicated report?",
        "a": "A syndicated report is built once and sold to many. Custom research is scoped exclusively around your question, market, and competitive set — the methodology, segmentation, and deliverables are all designed for your specific decision, and the work is never resold."
      },
      {
        "q": "How long does a typical engagement take?",
        "a": "Most projects run 3–8 weeks depending on scope and the depth of primary fieldwork. Urgent diligence work can be compressed into 2–3 weeks, and we’ll always give you a realistic timeline at the scoping stage."
      },
      {
        "q": "How is pricing structured?",
        "a": "Engagements are priced by scope — the number of markets, depth of primary research, and deliverable set. We offer fixed-scope projects, ongoing retainers, and single expert calls. You’ll receive a clear, itemized proposal before any commitment."
      },
      {
        "q": "Will my engagement remain confidential?",
        "a": "Yes. Custom work is exclusive to you and never resold or shared. We sign NDAs on request and maintain strict conflict-of-interest controls so we never work for direct competitors on the same question simultaneously."
      },
      {
        "q": "Can I combine a syndicated report with custom add-ons?",
        "a": "Absolutely. Many clients start from a published report and add custom extracts, an extra geography, deeper competitor profiles, or a primary-research module. We’ll recommend the most cost-effective combination during scoping."
      },
      {
        "q": "Who actually does the work?",
        "a": "A named senior analyst with domain expertise owns your engagement end-to-end, supported by our primary-research and data teams. The same analyst scopes, runs, signs, and briefs the work — so you always know who stands behind the numbers."
      }
    ]
  },
  "cta": {
    "badge": "Start the conversation",
    "title": "Have a decision that needs defensible evidence?",
    "description": "Begin with a free scoping conversation. Tell an analyst what you’re deciding, and we’ll tell you whether — and how — we can help.",
    "buttons": [
      { "text": "Request a Brief", "icon": "ti-file-text" },
      { "text": "Book a Scoping Call", "icon": "ti-calendar" }
    ],
    "contactInfo": {
      "email": "sales@meticulousresearch.com",
      "phone": "+1 646-781-8004"
    },
    "infographics": [
      {
        "value": "90%",
        "label": "re-engage",
        "subtext": "Clients who come back"
      },
      { "value": "800+", "label": "", "subtext": "Custom studies delivered" },
      { "value": "3–8", "label": "weeks", "subtext": "Typical turnaround" }
    ]
  }
}