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  "featured": {
    "badge": "Editor's pick · This week",
    "article": {
      "badge": "FEATURED ANALYSIS",
      "title": "The protein shift: how plant-based is rewriting food & beverage margins",
      "description": "Plant protein has crossed from niche to mainstream — but the cost gap with whey is reshaping sourcing, pricing, and where the next decade of category growth will land.",
      "author": {
        "name": "Priya Nair",
        "role": "Lead Analyst, Food & Nutrition",
        "readTime": "9 min read"
      },
      "chart": {
        "title": "Plant vs. animal protein share",
        "data": [
          { "label": "Animal-based", "value": "69%" },
          { "label": "Plant-based", "value": "31%" }
        ],
        "statValue": "+9.4%",
        "statLabel": "Plant-based CAGR, 2026–2036"
      }
    },
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      "items": [
        { "num": "01", "title": "Why hydrogen's 54% CAGR hides three very different markets", "category": "Energy", "readTime": "6 min" },
        { "num": "02", "title": "The AI video market is real revenue now — here's where", "category": "ICT & AI", "readTime": "7 min" },
        { "num": "03", "title": "Advanced packaging: the quiet bottleneck in the chip supply chain", "category": "Semiconductors", "readTime": "8 min" },
        { "num": "04", "title": "Clean label is now table stakes: what it costs to reformulate", "category": "Food & Bev", "readTime": "5 min" }
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        "category": "Energy & Power",
        "icon": "ti-bolt",
        "title": "Why hydrogen's 54% CAGR hides three very different markets",
        "description": "Electrolyzers, fuel cells, and storage are growing at wildly different rates. Treating “hydrogen” as one market is the first mistake.",
        "date": "Jun 2026",
        "readTime": "6 min read",
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        "category": "ICT & AI",
        "icon": "ti-movie",
        "title": "The AI video market is real revenue now — here's where",
        "description": "Beyond the demos, paying demand is concentrating in three use-cases. We size each and name the leaders.",
        "date": "Jun 2026",
        "readTime": "7 min read",
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      },
      {
        "category": "Food & Bev",
        "icon": "ti-salad",
        "title": "Clean label is now table stakes: what it costs to reformulate",
        "description": "Removing sugar alcohols and seed oils isn't free. We break down the margin hit and who absorbs it.",
        "date": "May 2026",
        "readTime": "5 min read",
        "bgGradient": "linear-gradient(150deg,#1A7340,#2f9a5f)"
      },
      {
        "category": "Semiconductors",
        "icon": "ti-cpu-2",
        "title": "Advanced packaging: the quiet bottleneck in the chip supply chain",
        "description": "As transistor scaling slows, packaging is where performance gains — and capacity constraints — now live.",
        "date": "May 2026",
        "readTime": "8 min read",
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      },
      {
        "category": "Healthcare",
        "icon": "ti-heartbeat",
        "title": "Medical-grade collagen: where the 8.9% growth is concentrated",
        "description": "Wound care and orthobiologics are pulling demand. Supply-side constraints decide who captures it.",
        "date": "Apr 2026",
        "readTime": "6 min read",
        "bgGradient": "linear-gradient(150deg,#0D2B55,#2559A7)"
      },
      {
        "category": "ICT & AI",
        "icon": "ti-robot",
        "title": "Workflow automation's 23.6% climb: hype vs. deployed value",
        "description": "We separate pilots from production, and show which functions are actually paying for automation today.",
        "date": "Apr 2026",
        "readTime": "7 min read",
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  "statistics": {
    "title": "Statistics Library",
    "description": "Single, verified, citation-ready data points — pulled from our reports and refreshed as markets move.",
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    "items": [
      { "value": "$12.84B", "label": "Global protein bar market value forecast by 2036", "industry": "Food & Beverages", "icon": "ti-salad" },
      { "value": "54.7%", "label": "CAGR of the hydrogen technologies market, 2025–2031", "industry": "Energy & Power", "icon": "ti-bolt" },
      { "value": "31%", "label": "Share of 2025 bar launches carrying a plant-based protein claim", "industry": "Food & Beverages", "icon": "ti-salad" },
      { "value": "19.4%", "label": "CAGR of the AI video generation market through 2031", "industry": "ICT & AI", "icon": "ti-movie" }
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  "trendHubs": {
    "title": "Trend Hubs",
    "description": "Living dashboards that track the structural forces reshaping a market — updated as new data lands.",
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      {
        "icon": "ti-brain",
        "title": "Generative AI",
        "description": "Infrastructure, models, and applications — tracked across 40+ sub-markets.",
        "reports": "128",
        "avgCagr": "31%"
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        "icon": "ti-leaf",
        "title": "Energy Transition",
        "description": "Hydrogen, storage, and grid — the technologies decarbonizing power.",
        "reports": "96",
        "avgCagr": "28%"
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        "title": "Functional Nutrition",
        "description": "Protein, plant-based, and clean label — the shift in how we eat for health.",
        "reports": "74",
        "avgCagr": "9%"
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    "description": "Signed point-of-view pieces — where our specialists say what the data means, and what they'd do about it.",
    "items": [
      {
        "quote": "“The category's center of gravity has moved from the gym to the pantry.”",
        "description": "Why the everyday functional-snacking buyer — not the elite athlete — will define the next decade of protein.",
        "author": "Priya Nair",
        "category": "Food & Nutrition"
      },
      {
        "quote": "“Don't buy the hydrogen headline — buy the sub-market.”",
        "description": "A 54% blended CAGR conceals three markets growing at very different speeds, with very different winners.",
        "author": "Daniel Okafor",
        "category": "Energy & Power"
      }
    ]
  },
  "brief": {
    "badge": "The Meticulous Brief",
    "title": "One sharp market read, every week",
    "description": "Join 40,000+ strategy, corporate development, and product leaders who get our analysts' best thinking in their inbox. No fluff, unsubscribe anytime.",
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